(BPT) – Frito-Lay and PepsiCo Beverages teamed up to help fans celebrate the NFL post-season with the Road to Super Bowl commercial. Here’s a behind-the-scenes look at the making of the campaign. To bring the on-screen entertainment to life, Frito-Lay is hosting “Calle de Crunch,” an in-person experience at LA Live which aims to celebrate the vibrant East LA community and the biggest sporting event of the year, alongside amazing local artists and delicious snacks. Whether you’re watching the game live in L.A. or from the comfort of home, don’t forget the chips and sips on game day!
